Mi.Business.Console

for Promomed

Update: 03.12.2024

Last week: 47 week 2024 (18.11.2024 - 24.11.2024)

Last full month: October 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	10 148	-9.4%	13.3%	-0.1	18 233 225	-7.1%	9.0%	0	-8.4%
MoM	46 299	25.2%	13.5%	0.1	78 544 747	16.9%	8.8%	-0.4	24.4%
YTD	374 903	22.8%	12.2%	3.1	750 635 835	29.2%	9.3%	1.7	-8.8%
MAT	410 521	22.6%	12.0%	2.9	826 330 844	30.2%	9.2%	1.6	-7.4%
BRAINMAX
WoW	2 588	-18.2%	100.0%	0	8 677 061	-16.6%	100.0%	0	-18.2%
MoM	11 465	51.5%	100.0%	0	38 983 593	47.0%	100.0%	0	51.5%
YTD	70 960	75.8%	100.0%	0	246 843 829	78.2%	100.0%	0	75.8%
MAT	77 237	77.8%	100.0%	0	269 310 112	81.5%	100.0%	0	77.8%
GOLDLINE PLUS
WoW	14 055	-10.6%	46.2%	-1.9	43 753 202	-10.3%	37.2%	-1.8	-6.9%
MoM	65 432	6.8%	46.1%	0.2	202 749 324	6.6%	37.8%	0.1	6.4%
YTD	760 521	-4.8%	45.3%	0.5	2 386 865 540	-3.1%	37.1%	-2.6	-5.8%
MAT	831 005	-3.6%	45.4%	0.6	2 614 955 212	-1.3%	37.3%	-2.4	-4.9%
MIGRENIUM
WoW	8 793	-15.4%	0.4%	-0.1	2 989 982	-15.8%	0.5%	-0.1	-2.7%
MoM	40 982	-0.4%	0.4%	0	13 954 118	0.8%	0.5%	0	3.5%
YTD	525 370	-10.9%	0.5%	-0.1	166 873 367	50.6%	0.7%	0.2	5.7%
MAT	577 141	-12.8%	0.5%	-0.1	178 753 064	44.6%	0.6%	0.1	7.3%
MODELAX-N
WoW	26 869	-6.2%	19.9%	-1	13 200 267	-7.3%	13.2%	-0.9	-1.6%
MoM	119 788	11.4%	20.1%	-0.5	57 090 549	12.1%	13.2%	-0.3	13.9%
YTD	1 329 456	25.8%	22.0%	3.1	591 380 684	73.3%	14.3%	3.8	7.9%
MAT	1 440 594	27.1%	21.5%	3	632 900 393	72.5%	13.8%	3.5	9.4%
REDUXIN
WoW	9 954	-0.4%	32.7%	2.1	53 166 725	-1.5%	45.2%	2.1	-6.9%
MoM	46 001	7.6%	32.4%	0.4	237 476 007	7.9%	44.3%	0.6	6.4%
YTD	549 216	-7.0%	32.7%	-0.4	2 914 922 090	10.9%	45.3%	2.9	-5.8%
MAT	596 808	-6.5%	32.6%	-0.5	3 160 507 625	12.2%	45.0%	2.8	-4.9%
REDUXIN FORTE
WoW	2 816	-13.2%	9.2%	-0.7	12 191 085	-11.7%	10.4%	-0.7	-6.9%
MoM	13 965	1.4%	9.8%	-0.5	59 017 541	0.1%	11.0%	-0.7	6.4%
YTD	153 344	0.8%	9.1%	0.6	659 340 628	11.2%	10.2%	0.7	-5.8%
MAT	167 229	1.3%	9.1%	0.6	720 027 308	12.1%	10.3%	0.6	-4.9%
SALVISAR
WoW	14 860	-9.0%	2.0%	-0.1	6 602 485	-9.1%	1.8%	-0.1	-4.3%
MoM	58 452	22.5%	1.7%	0.2	25 561 706	25.4%	1.5%	0.2	8.1%
YTD	506 239	11.1%	1.4%	0.2	211 344 151	41.2%	1.3%	0.2	-3.1%
MAT	549 116	4.7%	1.4%	0.1	225 433 028	29.7%	1.3%	0.1	-1.5%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	374 903	22.8%	12.2%	3.1	750 635 835	29.2%	9.3%	1.7	-8.8%
BRAINMAX	70 960	75.8%	100.0%	0	246 843 829	78.2%	100.0%	0	75.8%
GOLDLINE PLUS	760 521	-4.8%	45.3%	0.5	2 386 865 540	-3.1%	37.1%	-2.6	-5.8%
MIGRENIUM	525 370	-10.9%	0.5%	-0.1	166 873 367	50.6%	0.7%	0.2	5.7%
MODELAX-N	1 329 456	25.8%	22.0%	3.1	591 380 684	73.3%	14.3%	3.8	7.9%
REDUXIN CAPS	549 216	-7.0%	32.7%	-0.4	2 914 922 090	10.9%	45.3%	2.9	-5.8%
REDUXIN FORTE	153 344	0.8%	9.1%	0.6	659 340 628	11.2%	10.2%	0.7	-5.8%
SALVISAR	506 239	11.1%	1.4%	0.2	211 344 151	41.2%	1.3%	0.2	-3.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	410 521	22.6%	12.0%	2.9	826 330 844	30.2%	9.2%	1.6	-7.4%
BRAINMAX	77 237	77.8%	100.0%	0	269 310 112	81.5%	100.0%	0	77.8%
GOLDLINE PLUS	831 005	-3.6%	45.4%	0.6	2 614 955 212	-1.3%	37.3%	-2.4	-4.9%
MIGRENIUM	577 141	-12.8%	0.5%	-0.1	178 753 064	44.6%	0.6%	0.1	7.3%
MODELAX-N	1 440 594	27.1%	21.5%	3	632 900 393	72.5%	13.8%	3.5	9.4%
REDUXIN CAPS	596 808	-6.5%	32.6%	-0.5	3 160 507 625	12.2%	45.0%	2.8	-4.9%
REDUXIN FORTE	167 229	1.3%	9.1%	0.6	720 027 308	12.1%	10.3%	0.6	-4.9%
SALVISAR	549 116	4.7%	1.4%	0.1	225 433 028	29.7%	1.3%	0.1	-1.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 148	-9.4%	13.3%	-0.1	18 233 225	-7.1%	9.0%	0	-8.4%
BRAINMAX	2 588	-18.2%	100.0%	0	8 677 061	-16.6%	100.0%	0	-18.2%
GOLDLINE PLUS	14 055	-10.6%	46.2%	-1.9	43 753 202	-10.3%	37.2%	-1.8	-6.9%
MIGRENIUM	8 793	-15.4%	0.4%	-0.1	2 989 982	-15.8%	0.5%	-0.1	-2.7%
MODELAX-N	26 869	-6.2%	19.9%	-1	13 200 267	-7.3%	13.2%	-0.9	-1.6%
REDUXIN CAPS	9 954	-0.4%	32.7%	2.1	53 166 725	-1.5%	45.2%	2.1	-6.9%
REDUXIN FORTE	2 816	-13.2%	9.2%	-0.7	12 191 085	-11.7%	10.4%	-0.7	-6.9%
SALVISAR	14 860	-9.0%	2.0%	-0.1	6 602 485	-9.1%	1.8%	-0.1	-4.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	46 299	25.2%	13.5%	0.1	78 544 747	16.9%	8.8%	-0.4	24.4%
BRAINMAX	11 465	51.5%	100.0%	0	38 983 593	47.0%	100.0%	0	51.5%
GOLDLINE PLUS	65 432	6.8%	46.1%	0.2	202 749 324	6.6%	37.8%	0.1	6.4%
MIGRENIUM	40 982	-0.4%	0.4%	0	13 954 118	0.8%	0.5%	0	3.5%
MODELAX-N	119 788	11.4%	20.1%	-0.5	57 090 549	12.1%	13.2%	-0.3	13.9%
REDUXIN CAPS	46 001	7.6%	32.4%	0.4	237 476 007	7.9%	44.3%	0.6	6.4%
REDUXIN FORTE	13 965	1.4%	9.8%	-0.5	59 017 541	0.1%	11.0%	-0.7	6.4%
SALVISAR	58 452	22.5%	1.7%	0.2	25 561 706	25.4%	1.5%	0.2	8.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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