for Promomed

Update: 03.12.2024

Last week: 47 week 2024 (18.11.2024 - 24.11.2024)

Last full month: October 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 148 -9.4% 13.3% -0.1 18 233 225 -7.1% 9.0% 0 -8.4%
MoM 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
YTD 374 903 22.8% 12.2% 3.1 750 635 835 29.2% 9.3% 1.7 -8.8%
MAT 410 521 22.6% 12.0% 2.9 826 330 844 30.2% 9.2% 1.6 -7.4%
BRAINMAX
WoW 2 588 -18.2% 100.0% 0 8 677 061 -16.6% 100.0% 0 -18.2%
MoM 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
YTD 70 960 75.8% 100.0% 0 246 843 829 78.2% 100.0% 0 75.8%
MAT 77 237 77.8% 100.0% 0 269 310 112 81.5% 100.0% 0 77.8%
GOLDLINE PLUS
WoW 14 055 -10.6% 46.2% -1.9 43 753 202 -10.3% 37.2% -1.8 -6.9%
MoM 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
YTD 760 521 -4.8% 45.3% 0.5 2 386 865 540 -3.1% 37.1% -2.6 -5.8%
MAT 831 005 -3.6% 45.4% 0.6 2 614 955 212 -1.3% 37.3% -2.4 -4.9%
MIGRENIUM
WoW 8 793 -15.4% 0.4% -0.1 2 989 982 -15.8% 0.5% -0.1 -2.7%
MoM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
YTD 525 370 -10.9% 0.5% -0.1 166 873 367 50.6% 0.7% 0.2 5.7%
MAT 577 141 -12.8% 0.5% -0.1 178 753 064 44.6% 0.6% 0.1 7.3%
MODELAX-N
WoW 26 869 -6.2% 19.9% -1 13 200 267 -7.3% 13.2% -0.9 -1.6%
MoM 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
YTD 1 329 456 25.8% 22.0% 3.1 591 380 684 73.3% 14.3% 3.8 7.9%
MAT 1 440 594 27.1% 21.5% 3 632 900 393 72.5% 13.8% 3.5 9.4%
REDUXIN
WoW 9 954 -0.4% 32.7% 2.1 53 166 725 -1.5% 45.2% 2.1 -6.9%
MoM 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
YTD 549 216 -7.0% 32.7% -0.4 2 914 922 090 10.9% 45.3% 2.9 -5.8%
MAT 596 808 -6.5% 32.6% -0.5 3 160 507 625 12.2% 45.0% 2.8 -4.9%
REDUXIN FORTE
WoW 2 816 -13.2% 9.2% -0.7 12 191 085 -11.7% 10.4% -0.7 -6.9%
MoM 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
YTD 153 344 0.8% 9.1% 0.6 659 340 628 11.2% 10.2% 0.7 -5.8%
MAT 167 229 1.3% 9.1% 0.6 720 027 308 12.1% 10.3% 0.6 -4.9%
SALVISAR
WoW 14 860 -9.0% 2.0% -0.1 6 602 485 -9.1% 1.8% -0.1 -4.3%
MoM 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%
YTD 506 239 11.1% 1.4% 0.2 211 344 151 41.2% 1.3% 0.2 -3.1%
MAT 549 116 4.7% 1.4% 0.1 225 433 028 29.7% 1.3% 0.1 -1.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 374 903 22.8% 12.2% 3.1 750 635 835 29.2% 9.3% 1.7 -8.8%
BRAINMAX 70 960 75.8% 100.0% 0 246 843 829 78.2% 100.0% 0 75.8%
GOLDLINE PLUS 760 521 -4.8% 45.3% 0.5 2 386 865 540 -3.1% 37.1% -2.6 -5.8%
MIGRENIUM 525 370 -10.9% 0.5% -0.1 166 873 367 50.6% 0.7% 0.2 5.7%
MODELAX-N 1 329 456 25.8% 22.0% 3.1 591 380 684 73.3% 14.3% 3.8 7.9%
REDUXIN CAPS 549 216 -7.0% 32.7% -0.4 2 914 922 090 10.9% 45.3% 2.9 -5.8%
REDUXIN FORTE 153 344 0.8% 9.1% 0.6 659 340 628 11.2% 10.2% 0.7 -5.8%
SALVISAR 506 239 11.1% 1.4% 0.2 211 344 151 41.2% 1.3% 0.2 -3.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 410 521 22.6% 12.0% 2.9 826 330 844 30.2% 9.2% 1.6 -7.4%
BRAINMAX 77 237 77.8% 100.0% 0 269 310 112 81.5% 100.0% 0 77.8%
GOLDLINE PLUS 831 005 -3.6% 45.4% 0.6 2 614 955 212 -1.3% 37.3% -2.4 -4.9%
MIGRENIUM 577 141 -12.8% 0.5% -0.1 178 753 064 44.6% 0.6% 0.1 7.3%
MODELAX-N 1 440 594 27.1% 21.5% 3 632 900 393 72.5% 13.8% 3.5 9.4%
REDUXIN CAPS 596 808 -6.5% 32.6% -0.5 3 160 507 625 12.2% 45.0% 2.8 -4.9%
REDUXIN FORTE 167 229 1.3% 9.1% 0.6 720 027 308 12.1% 10.3% 0.6 -4.9%
SALVISAR 549 116 4.7% 1.4% 0.1 225 433 028 29.7% 1.3% 0.1 -1.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 148 -9.4% 13.3% -0.1 18 233 225 -7.1% 9.0% 0 -8.4%
BRAINMAX 2 588 -18.2% 100.0% 0 8 677 061 -16.6% 100.0% 0 -18.2%
GOLDLINE PLUS 14 055 -10.6% 46.2% -1.9 43 753 202 -10.3% 37.2% -1.8 -6.9%
MIGRENIUM 8 793 -15.4% 0.4% -0.1 2 989 982 -15.8% 0.5% -0.1 -2.7%
MODELAX-N 26 869 -6.2% 19.9% -1 13 200 267 -7.3% 13.2% -0.9 -1.6%
REDUXIN CAPS 9 954 -0.4% 32.7% 2.1 53 166 725 -1.5% 45.2% 2.1 -6.9%
REDUXIN FORTE 2 816 -13.2% 9.2% -0.7 12 191 085 -11.7% 10.4% -0.7 -6.9%
SALVISAR 14 860 -9.0% 2.0% -0.1 6 602 485 -9.1% 1.8% -0.1 -4.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
BRAINMAX 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
GOLDLINE PLUS 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
MIGRENIUM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
MODELAX-N 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
REDUXIN CAPS 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
REDUXIN FORTE 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
SALVISAR 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs